Looking for a way to broadcast your live shows in real time to your fans for free? Synchronicity Live can help you do just that and then some...  Synchronicity Live is a new music startup (about 9 weeks old) based out of Jacksonville Beach, Florida that is providing a way for bands and musicians to stream their live performances for free to anyone, anywhere, anytime. Here's how it works:

1) create a free account with Synchronicity Live
2) schedule your live performance and select on demand viewing
3) set-up your own video camera at your show's location and connect it to a computer with a high speed connection (at least a 300Kbps upstream) - it will also need to have the Flash Media Encoder installed with a few adjustments that allow it to communicate with Synchronicity Live
4) make sure your computer's internal clock and time zone are set to the location from which you are broadcasting from and
5) a few minutes before you take the stage activate your stream via the FME and your show will immediately be broadcast in real time on Synchronicity Live for anyone to watch.

Once the show is over you can archive it on Synchronicity Live for free, allowing your fans and lurkers who missed the show to view it when they can. Here's an example of an archived show from Sovus Radio.

I caught up with the founder of Synchronicity Live, Aric Berquist at the Atlantis Music Conference last week and he said that they make their money from forthcoming content distribution deals as well as advertising, but the ads are not intrusive and are barely noticeable. Right now there are about 3,000 people that have registered for a free account with Synchronicity Live, about 1,000 more than last week so the excitement is spreading.

Synchronicity Live is a very cool service.  Not to mention there are lots of ways you could use it beyond just broadcasting your live shows. For example, you could broadcast your studio sessions. This kind of real time streaming video will help you connect with your existing fans and tap into other music enthusiasts that may have never heard your music before.... what are you waiting for?

As always, I welcome your comments.

Peace