AdaptiveBlue: No Boiler Plate Autoresponder

Here's an example about developing loyalty you can apply to the art of building your fan base. A couple of days ago I installed the iTunes Top 25 Albums widget by AdaptiveBlue. Initially, I wasn't that excited about it as I really didn't like any of the music I saw. But, the next day I received an email from someone at AdaptiveBlue stating:

"We also offer the ability to make your own widget, that updates automatically, so that you could save an indie artist while surfing and have it automatically show up in your widget in your sidebar. If you're interested in setting this up, drop me a note and I'll help you out."

Not only was I surprised about the widget's feature, but that someone at AdaptiveBlue actually took the time to read what my blog was about and then sent me a relevant email. It was not a canned auto-response sent upon someone installing their widget. Rather, it was individualized and applicable. The individual even went on to recommend an indie band called, Sunset Rubdown. This kind of customer service is rare these days, and I'm excited to see it in action, as it was the modus operandi for an ISP I use to work for called MindSpring. A lot of companies talk about these kinds of customer service tactics, but are unable to fulfill them because their corporate culture doesn't truly embrace the necessary ethos (a topic for another day).

It goes without saying that I will be replying to this individual's email, and I look forward to learning more about how to use their music widgets, and AdaptiveBlue. I also think it's fair to say that they just acquired a loyal customer for free.

So what can an indie band or musician learn from this example, there are at least three things:

1) Thank your listeners and fans every chance you get, from when they download your music, to watching your live shows, as they are the very reason you even have an audience. This may seem like obvious PR 101, but many musicians do not do this. Just look at your MySpace account and count the number of times you thanked someone for adding your band to their friends page - I think you will see a low number. Letting them know that you truly appreciate their support will help you develop a loyal following, and it's free.

2) Find ways to reach out to your fans and listen to what they have to say about your music. You might learn a couple of things you could benefit from (e.g. your listeners want to hear more acoustic versions). Additionally, it will help you develop a relationship with them, which also translates into loyalty.

3) There are now over 4 million songs available on the Internet, and getting your music noticed in this ever crowding industry is becoming more difficult each day, but developing loyalty with your fans is one way to help you break through, as loyal fans are more inclined to spread the word about your music to people you do not know.

As always, I welcome your comments.

Peace

Name Change to Indie Music 2.0

You've probably noticed I've changed the name of this blog to Indie Music 2.0 from Indie Music Marketing. I did this because a couple of weeks ago I started to expand my topics beyond DIY marketing and promotion to also include articles on the trends, products, services, policies, conferences and technology that are influencing the next generation of the indie music industry as well. When I started this blog I wasn't sure of the direction it would take, and I'm still not (that's for my readers to determine), but there's just too much going on in the music industry not to take a more comprehensive approach. Not to mention, I've been getting great feedback from readers like you when my articles have covered broader music topics for indie musicians. Also, the new name will probably only be a temporary one, as I would like to find a more suitable title. So in the coming weeks I will solicit your help in creating a more permanent identity... details to follow next month...

Also, you may have noticed that I re-designed my site some. It's fairly mediocre, but it's about the most customization my TypePad account can handle, so I will probably move to WordPress for more design flexibility in the coming months. Hopefully by the end of the year. Until then, I will attempt to make it as user friendly as possible.

As always, I welcome your comments.

Peace

BTW, when you get a moment, check out my new poll about Synchronicity Live and/or my radio stations on Pandora

Broadcast your music in real time with Synchronicity Live

Looking for a way to broadcast your live shows in real time to your fans for free? Synchronicity Live can help you do just that and then some...  Synchronicity Live is a new music startup (about 9 weeks old) based out of Jacksonville Beach, Florida that is providing a way for bands and musicians to stream their live performances for free to anyone, anywhere, anytime. Here's how it works:

1) create a free account with Synchronicity Live
2) schedule your live performance and select on demand viewing
3) set-up your own video camera at your show's location and connect it to a computer with a high speed connection (at least a 300Kbps upstream) - it will also need to have the Flash Media Encoder installed with a few adjustments that allow it to communicate with Synchronicity Live
4) make sure your computer's internal clock and time zone are set to the location from which you are broadcasting from and
5) a few minutes before you take the stage activate your stream via the FME and your show will immediately be broadcast in real time on Synchronicity Live for anyone to watch.

Once the show is over you can archive it on Synchronicity Live for free, allowing your fans and lurkers who missed the show to view it when they can. Here's an example of an archived show from Sovus Radio.

I caught up with the founder of Synchronicity Live, Aric Berquist at the Atlantis Music Conference last week and he said that they make their money from forthcoming content distribution deals as well as advertising, but the ads are not intrusive and are barely noticeable. Right now there are about 3,000 people that have registered for a free account with Synchronicity Live, about 1,000 more than last week so the excitement is spreading.

Synchronicity Live is a very cool service.  Not to mention there are lots of ways you could use it beyond just broadcasting your live shows. For example, you could broadcast your studio sessions. This kind of real time streaming video will help you connect with your existing fans and tap into other music enthusiasts that may have never heard your music before.... what are you waiting for?

As always, I welcome your comments.

Peace

SpiralFrog, Advertising and Free Music

A few days ago, SpiralFrog launched its ad-supported music download service. The idea is that music enthusiasts can download songs from SpiralFrog for free from artists like Aretha Franklin, Bob Marley, No Doubt, Sonic Youth, R.E.M., etc., as well as indie artists, while musicians and bands are compensated from licensing deals reached between SpiralFrog and the artists' publishers. SpiralFrog recovers its licensing expenses through advertising deals on its web sites.

100 Places to Promote Your Music Online

I was just reading the Secret Music Life of Kat and stumbled upon this article, Marketing for Musicians: 100 Places to Promote Your Music Online by Laura Milligan on the Bootstrapper. It is just too good not to share so here it is.

Peace.

Calendar of Music Conferences for Indie Musicians

I've talked about a couple of music conferences over the past few weeks and thought I would provide you with a detailed calendar that lists all of the major music conferences, trade shows, and indie music events throughout the U.S. for the next year. As mentioned, some of these shows can be very helpful for indie artists and I recommend that you attend at least one or two each year, as they discuss the issues that directly impact your music career.

Don't forget, the Atlantis Music Conference in Atlanta starts Wednesday.

Peace.

PayPerPost for Indie Musicians and Bands

Here's a promotional idea for you that you may or may not be aware of. When you release your next single or CD, have bloggers write about it by hiring them through PayPerPost. Not only will you receive reviews about your music, but you will also generate awareness about your band and gain traffic back to your site, increasing your changes that people who have never heard about you will like what they hear and purchase your music.

Here's how it works:

1) go to the PayPerPost web site and create an advertising account
2) deposit money into your new account via your credit or debit card - the amount is up to you, but typically you will need to pay each blogger at least $5.00 for them to take the time to write a blog review of your music, so 20 reviews will cost you $100.00
3) provide the details and settings for your music promotion, including providing the picture of your band you want bloggers to display in their blog posts, links to your music, the audience you want to target, the amount you wish to pay each blogger, etc., and then release it into the blogosphere. Once people begin blogging about your music you can see the statistics and traffic being generated.

That's it. You should start seeing posts written about your music and traffic back to your site within a day. If your music is good, the promotion may generate enough sales to pay for itself. More importantly, you will have new fans that you may have not reached without doing it.

However, there's a lot of controversy about paying people to blog about your music, so you may want to take that into consideration before doing this. Additionally, word-of-mouth marketing is more effective than paying people to write about your music. But, the bottom line is that there's a ton of music available online these days, so you've got to create ways for people to discover it. PayPerPost is only one of many possible solutions out there to help you do that.

As always, I welcome your comments.

Peace.

Future of Music Policy Summit

Next week (Monday and Tuesday), hundreds of musicians, songwriters, label owners, attorneys, technologists, producers, music enthusiasts, the general public and more will gather in Washington, DC for the Seventh Annual Future of Music Policy Summit on September 17 and 18.  This is going to be a great event and I highly encourage you to go, as the music industry has undergone significant changes over the past 10 years and we are only going to see more. The summit is an excellent way to see how you (the indie artist) will be impacted in the future, as the conference will have diverse panel discussions on copyright, music licensing, the state of retail, digital distribution, royalties, the explosion of niche genres, and technologies that are bringing artists and fans closer together.

There are some incredible panelists speaking, here is a brief list of some of the ones that might be especially important for you:

Paul Anthony CEO, Rumblefish

Richard Bengloff President, American Association of Independent Music

David Bither Senior Vice President, Nonesuch Records

Michael Bracy Policy Director, Future of Music Coalition

Chris MacDonald General Counsel, Association of Music Podcasting/Indiefeed podcast

Tim Quirk Vice President of Music Programming, Rhapsody

Tim Westergren Founder, Pandora

Billy Zero Program Director, XMU, XM Satellite Radio

Cost to attend the conference is only $199, so if you are in the DC area at the beginning of next week you should definitely check it out. I'm looking forward to reading and learning about these panel discussions next week.

Peace.

Incorporate Your Band

You may be wondering if incorporating your band is something you should do. I believe it is, especially if your music is your career, so here are my top reasons why you should incorporate your band (Disclaimer: I am not an attorney or an accountant, so the information below should not be used as legal or accounting advice):

1) limited liability protection - By incorporating your band, you are helping to protect your personal assets in the event you or someone in your band is sued.  Meaning, the corporation acts like your personal shield and typically, but not always, only the corporation can be sued. For example, if your band splits ways and you still owed money on some equipment loans, typically, you would not be personally responsible for paying off the loan if the equipment was financed through the corporation.

2) tax deductions and pass-through taxation - By incorporating, not only can you write off lots of expenses against the corporation's income (i.e. the band's income) like equipment, promotional material, copyright fees, travel expenses, loss from theft, etc., but if you are an S corporation or an LLC you can also then distribute and claim your share of the band's profit or loss on your personal taxes.

3) unlimited life and transferability of ownership - A corporation’s life is not dependent upon its owners, so your band can operate indefinitely under the corporation when different band members come and go, as long as your corporation remains in good standing with the state it was formed under. Also, each band member's shares in the company can be transfered back to the band when they depart.

4) insurance - You can get better rates on health, dental, asset/theft protection and life insurance when you are a corporation. Your band could even start a 401K.

5) credibility - By incorporating, you are instilling confidence and credibility with other people and organizations you work with in the music business, enhancing your band's reputation, which could open even more doors for you.

---

Got questions about incorporating your band? I've tried to answer a few here:

Is incorporating right for me? It's hard to say, but if you are trying to make a career from your music than I would say yes. If not, if music is just a hobby than I would say no.

How much does incorporating cost? It's going to vary from state to state, but it's reasonably safe to say that you could incorporate your band for less than $500

Which state should I incorporate in? This is entirely up to you, but many bands and businesses incorporate in states that do not have corporate income tax like Delaware or Nevada. You should seek advice from an accountant or an attorney first.

Should I incorporate as a C Corporation, an S Corporation or an LLC? I recommend forming as an LLC, as 1) there's more flexibility and not as much structure; 2) less ongoing management requirements; 3) fewer restrictions; 4) less record keeping and 5) more tax advantages.

Can I do this myself? Yes, just read the directions and information carefully, as it's fairly self-explanatory. If you can afford an attorney or a CPA than I recommend seeking advice and assistance from one. Also, when it comes to filing tax returns for your corporation, you will need an accountant (preferably a CPA) to do this, as corporate taxes are more complicated than personal taxes, and you want to make sure they are filed correctly as they will effect your personal taxes.

What company can help me incorporate? I recommend using Bizfilings. Not only can they walk you through the entire process with a step-by-step wizard that will set-up your corporation, but they provide a great corporate kit and resources for ongoing management.

Where can I learn more? Here are a few links:

http://www.musicbizacademy.com/knab/articles/taxtips.htm

https://www.delawareinc.com/special/details.cfm?id=1012

Also, Traci Truly wrote a nice chapter about incorporation for bands in her book, "Making Music Your Business: A Practical Guide to Making $ Doing What You Love.

Hope you find this information helpful. As always, I welcome your comments.

Peace.

what's next for the music industry...

If Rick Rubin, one of music industry's leading living producers (e.g. Beastie Boys, Tom Petty, Johnny Cash, AC/DC, Dixie Chicks, Kid Rock and many more), and co-chairman of Columbia Records says that the current record label business "model is done," than what's the next model for musicians and bands?  This is the question that scores of online music communities, web sites and social networks are trying to answer. Since consolidation of these companies is ongoing, it's still difficult to say what the industry will look like in 3 to 5 years. But, I doubt it will be based on a subscription model, and/or any further reduction in song prices, as I don't think musicians will tolerate that. While many of these companies will not exist in a couple of years, they will certainly have contributed to the overall knowledge that will form the music industry of the future.

Interestingly, this belated revelation from Rubin has limited significance for indie musicians, as you've never depended on the labels to make your careers, and you've always taken a DIY approach, which is wreaking havoc on the labels as confessed by Rubin. However, more of the music management and business responsibilities fall on your shoulders if you are not working with a label (it's not called "music business" by mistake), so you will need to get serious about all aspects, which include: marketing, promotion, networking, publishing, digital distribution, accounting, legal, etc., and start running your band more like a business (more on this tomorrow).

As always, I welcome your comments.

Peace.

looking to release and distribute cover music?

Have you recorded some cover songs you think are worthy to sell to your fans?  Then, you need to set-up an account with The Harry Fox Agency - registration is Free and only takes a few minutes.  Once you have an account, you can search to see if the song(s) you want to release are available for licensing - most are as they are the largest clearinghouse for licensing music in the US. But, sometimes there are legal issues surrounding a particular song that prevent it from being available so you want to check first before spending the money record it. 

Here's how it works:

1) Login to your HFA account

2) Go to new license search

3) Select either a Physical Product license (e.g. CD), or Digital Phonerecord Delivery (a.k.a. digital download)... please note, if you plan on selling the song(s) in both formats, you will need to purchase a license for both

4)  If selecting Digital Phonerecord Delivery, you will then estimate the maximum number of digital downloads of the song you anticipate on selling during the next 12 months. It doesn't have to be accurate because if you are under you will just pay more in royalties the following year... please note, you are solely responsible for ensuring that you are paying the copyright owner (the individual or company that owns the rights to the song) the correct amount for each song per year

5) Next, you will enter the name(s) of the website(s) that you will be selling the song on (e.g. Apple iTunes)

6) You will then provide the name of the song, and/or the songwriter(s) for the song you wish to record... if there is a match, HFA will find it and let you know who the publisher(s) are, and if it is available for licensing.

7) Then provide the ISRC Code if you know it (not required), the name of the musician/band recording the song (that's you), exact recording length (i.e. how many minutes/seconds is your version of the cover song), release date, and any additional comments

That's it! If the song(s) are available, you then provide your credit card and purchase the license, and then HFA emails you a copy of the agreement. The whole process takes less than 15 minutes per song.

In case you are wondering how much it might cost, here's a real example. To license "With a Little Help From My Friends" from the album Sgt. Pepper's Lonely Hearts Club Band by the Beatles, the total cost of the license for a 5 minute version that is expected to generate 500 downloads in 12 months was $60.50 - that's cheap!

Of course you can always release your cover songs without purchasing the licenses, but you run the risk of being sued...

As always, I welcome your comments.

Peace

International Songwriting Competition

If you are interested in submitting your music to the 2007 International Songwriting Competition, don't forget that all entries must be postmarked on or before October 15. The grand prize winner will receive $25,000 cash (USD) and $20,000 (USD) in prizes. Submissions are judged on the following five criteria: Creativity, Originality, Lyrics, Melody and Composition. Production value is not considered. For a complete list of the rules, go here.

Peace.

The 100 Greatest Music Sites

A few days ago, I posted a list of some of the music sites you should submit your music to. Today, I stumbled upon a list by renowned blogger Edward de Leau that claims to be the The 100 Greatest Music Sites.  While he doesn't quite list 100 sites, it's a great comprehensive list nonetheless, with overviews about each site divided into categories like Music Communities, Upcoming Band Communities, WebRadio, Music Video, Social Networks and more.  Some of these sites you will know, but others look like they recently launched.  It will take sometime to go through the list, but it will be well worth the effort, as I'm sure you will find a few more niche music sites to promote your music on.

http://www.cogmios.nl/the-100-greatest-music-sites

Peace.

Derek Sivers of CD Baby Gives Advice to Indie Musicians

As most of you know, Derek Sivers is the Founder and President of CD Baby, one of the largest sellers of independent music on the web, a company that barely existed 10 years ago.  He has always been a champion for Indie artists, and because of that, not to mention his ability to build one of the most successful music companies today, I was curious as to what kind of marketing advice someone like Derek might give to Indie musicians and bands... so a few days ago I asked him, and here are his responses:

Question: What is the number one piece of advice you would give Indie musicians and bands trying to market and promote their music?

Response: Don't do what others are doing.  Flaunt your creativity.  Do something stupid and fun.  Your potential new fans will notice and appreciate it. This is an advantage you have over the corporate marketing people that will lose their jobs for taking too many risks. Do something different every week. Forcing yourself to take some promotional action every week will change your focus from, "What's the one thing I should be doing?" to "Let's see what happens if I.... (something crazy)." Also, it will keep you in the forefront of people's minds.  Since you never know what's going to get people's attention, the more things  you try, the better your chances. Look at the top sellers on CD Baby (http://cdbaby.com/topnow).  Visit their sites.  See what they're doing.  Learn from it, but do something different.

Question: What are your thoughts about giving away your music to promote your band?

Response: Don't forget that people like to pay! They're not paying for Rihanna or Fergie because they know all the money goes to the labels, but they love supporting independent musicians, doing it themselves. It makes them feel good to give you 15 bucks for an album, and tell their friends they were one of the first to buy it, long before you got famous. Don't deny them that pleasure. Give some freebies to make them love you, then make it easy for them to buy. We pay over $2 million a month to CD Baby artists for their CD and MP3 sales, and sales are up 35% over last year.  People are definitely buying independent music. Don't think that the decline in Eminem sales applies to you.

Great practical advice from a visionary and a leader in the music industry.  Thanks Derek!  You may also want to check out this recent CD Baby post by Derek, as it sheds light on some interesting sales trends from the almost 200,000 artists that sell their music on CD Baby.

As always, I welcome your comments.

Peace.

The Future of MySpace for Indie Musicians

Alex Iskold wrote a fantastic article yesterday about MySpace called, MySpace: Hot or Not. It's a must read for all Indie musicians and bands with a MySpace page. Essentially, Alex points to different trends about MySpace and seems to suggest that MySpace as a trend is potentially on the decline... Are music fans starting to get bored and annoyed with all of the "modeling" career clutter of MySpace, and the horrendous color schemes, illegible text, and poor design that some MySpace users deploy to promote their music.  Maybe...

Alex seems to suggest that MySpace users are no longer primarily focused on music, the original intent of MySpace. Rather, users are focused on self expression, keeping up with old friends and looking for dates/sex. If that's the case, then is MySpace still an important marketing and promotional tool for Indie musicians?

Yes, at least for now, as MySpace still has over 100 million users. Meaning, you have a MySpace page because it's the largest social network which allows you to reach many of those in your existing fan base, as well as tap into a potentially vast amount of new fans. But, MySpace is not the be all end all, as we are starting to see a rise in music only social networking sites which may one day become the preferred choice for music enthusiasts (more on this topic soon). Additionally, with all the noise from the immense amount of individual MySpace pages, you have to be creative in promoting and marketing your music, a topic I will discuss in the near future. We will also take a look at Facebook, a supplemental social app. for marketing and promoting your music.

As always, I welcome your comments.

Peace.

Give Your Indie Music Away for FREE

Over the past couple of years, especially during the past 6 months, there has been a stronger and more noticeable push by both bands and labels to give away their music for free.  Is this a good idea?  Probably, but only to some degree, and I'm going to talk more about this in the coming weeks. But in the meantime, I want to direct you to an independent survey (some of you may already know about it) that is aimed at trying to answer this very question. That is, how can independent musicians and bands still make money by giving away their music, and how much should they give away to market and promote their music? Obviously, it's an important research project for all independent musicians and bands.

The study is being conducted by Hugh Brown as part of his PhD in Music Business Management at Queensland University. While he started this project about 9 months ago, I think it's important to remind independent musicians and bands to spread the word about it, especially since most folks don't even know about it.

As Hugh stated, just completing the survey will give musicians some things to try at marketing and promoting their music, and it only takes about 15 minutes to complete. It is open to all independent musicians, labels, songwriters and bands.

Peace.

Indie Music Marketing and Promotion Resources

Here's an alphabetical list with brief descriptions of some other blog based resources you may find helpful in marketing and promoting your band, as my blog is just one of many:

Bob Baker's Indie Music Promotion Blog: music marketing ideas and self-promotion tips for musicians, songwriters, and bands on a budget

Music Success Online: innovative marketing resources for today's indie music professionals

Netvalar: a music industry blog with a focus on independent music

Online Music Marketing with Jay Moonah: a podcast and blog about using the Internet to promote indie music, hosted by Jay Moonah, a Toronto-based Internet consultant, musician and podcaster

The Indie Musician: hand selected news and features relating to music performance, songwriting, recording, marketing and music technology

The Music Marketer: indie marketing for professional musicians

The Secret Music Life of Kat - Music Marketing and Promotion Tips: online music marketing articles, tips, music industry news, free legal mp3's and a resource section full of helpful information and links

Wicked Whammy: Creative ideas and thoughts about the future of music industry and Internet music marketing

If I missed your blog, please feel free to contact me and I will add it to the list. As always, I welcome your comments.

Peace.

Twitter for Indie Bands and Musicians

By now, most of you Indie musicians and bands have a MySpace page, a Facebook account, a web site and a blog, and maybe a few other social apps. But I'm surprised as to how many of you still do not have Twitter accounts. Twitter is a great tool to stay connected with your fans throughout the day and week, as well as pick-up new fans as well.  Essentially, Twitter is a tool that allows you to quickly post brief statements about what it is you are up to. For the Indie musician, this means, for example, you could provide a quick update about new shows, new music releases, tour changes, links to reviews, ticket info, new swag, website or blog changes, new downloads, videos, venue info, etc... you get the picture, just be creative and be yourself, as it comes down to this: Twitter is another social App. you need to use to market and promote your music, and here are my top 5 reasons why you should start a Twitter account today:

1) It's a great way to tap into your existing fan base and grab a lot of new ones as well, as word of mouth travels fast on Twitter. Let me provide a brief example... Since Henry Rollins started using Twitter, he has generated so much momentum from his FREE self promotion on Twitter that he now has almost a 1,000 people following him on Twitter. You too could achieve this number with time and persistent Twittering, especially if your posts are creative, as everyone likes to follow Tweets that are interesting :-)

2) It's free and very easy to use, not to mention it takes less than 15 seconds to sign-up and get started posting.

3) You can add a another level of interacting with your fans in addition to your MySpace page, Facebook account, web site and/or blog. It's not about replacing these. Rather, it's about supplementing them, as it's simply another marketing tool to tap into new fans, as well as connect with your existing fan base.

4) The Indie music scene as a whole has not really begun using Twitter, so you could still be one of the early bands or musicians to start incorporating Twitter as part of your marketing efforts, which could pay off in a big way for you.

5) You need all the help you can get to market and promote your Indie band and music, so the question is, Why not?

BTW, when you register for a Twitter account and start posting, make sure you let your existing fan base know via all your other social apps, and send out an email announcement as well. They in-turn will forward this onto their friends that are using Twitter.

Peace, and as always, I welcome your comments.

Atlantis Music Conference

Some of you Indie musicians may be wondering if music conferences are worth the time, effort and expense, and the answer is a resounding yes, at least for most of these types of shows.  One such worthy music conference, the Atlantis Music Conference will be held in Atlanta, Ga in just a few weeks (September 19-22), and here are my top 4 reasons why you should attend this show:

1) It will be a great way for you to meet and introduce your music to scores of label and industry executives that will attend, not to mention a great way to connect with some of the estimated 32 thousand plus music enthusiasts that will gather during this 4 day event... It's your chance to get creative, become an extrovert and do some feet on the street marketing for your music.

2) There will be excellent panel discussions on topics like touring, publishing, music videos, song writing and more from folks like Allan Tepper of the Bicycle Music Company, Matt Singleton of Singleton Studios, Jay Harren of Columbia, Orlando McGee of Warner Brothers, Steve Robertson of Atlantic, Ken Blaustein of Capitol, Mike Jackson of EMI, and many, many more.

3) It's the 10th Anniversary of the Atlantis Music Conference and they are pulling out all the stops for this one, like the Music Industry Face Off.

4) Watch over 300 musicians and bands perform, some may even become tomorrow's headliners as during the past 10 years, Atlantis has helped launch the careers for many of today's most successful acts, like: John Mayer, Sugarland, Drive By Truckers, Angie Aparo, Shawn Mullins, Los Lonely Boys and many more.

So, what are you waiting for... go buy your tickets and get your game on. Here is the music schedule for the conference.

Peace.