PayPerPost for Indie Musicians and Bands

Here's a promotional idea for you that you may or may not be aware of. When you release your next single or CD, have bloggers write about it by hiring them through PayPerPost. Not only will you receive reviews about your music, but you will also generate awareness about your band and gain traffic back to your site, increasing your changes that people who have never heard about you will like what they hear and purchase your music.

Here's how it works:

1) go to the PayPerPost web site and create an advertising account
2) deposit money into your new account via your credit or debit card - the amount is up to you, but typically you will need to pay each blogger at least $5.00 for them to take the time to write a blog review of your music, so 20 reviews will cost you $100.00
3) provide the details and settings for your music promotion, including providing the picture of your band you want bloggers to display in their blog posts, links to your music, the audience you want to target, the amount you wish to pay each blogger, etc., and then release it into the blogosphere. Once people begin blogging about your music you can see the statistics and traffic being generated.

That's it. You should start seeing posts written about your music and traffic back to your site within a day. If your music is good, the promotion may generate enough sales to pay for itself. More importantly, you will have new fans that you may have not reached without doing it.

However, there's a lot of controversy about paying people to blog about your music, so you may want to take that into consideration before doing this. Additionally, word-of-mouth marketing is more effective than paying people to write about your music. But, the bottom line is that there's a ton of music available online these days, so you've got to create ways for people to discover it. PayPerPost is only one of many possible solutions out there to help you do that.

As always, I welcome your comments.

Peace.

Comments

[VC Dan]

I've blogged, advertised and invested with PayPerPost. I've thought about this music connection for awhile and like the way you described it. There is great potential for the artist and I think bloggers would really enjoy the topic. I know The Police used PPP for their recent CD launch and it was very well received in PPP's marketplace.

Given that PPP allows for video opps, there is also the potential of compensating people for creating/sharing videos for your songs. Interesting videos can be a boon for artists, but can be cost-prohibitive to create. However, PPP's marketplace allows for leveraging talent of the masses.

I wouldn't expect every video to be great, but some might be worth the whole campaign. Multiple videos for a song also harness the fact that songs can elicit different images and emotions for different segments of people. Instead of catering to a single video viewpoint, PPP allows you to multicast various perspectives...

[Netvalar]

I thought this post was excellent. I will be looking into it for my own blog and if they have music related opps I will take them. However looking at this post I got another great idea. A band can offer a specific blogger a copy or more of thier cd for that blogger to run a contest. This would get exposure for both and benefit both in the same way they both would like.

[Snap Music]

Thanks for your comments Netvalar... you may be onto something.

take good care!