Overlay.TV: Enhancing the Music Video Experience

A few days ago, Faisal Sethi, Art Director for Overlay.TV contacted me about his company's recent beta launch, and how their technology can assist indie artists trying to promote their music through videos. According to their site, Overlay.TV provides a way to easily enhance existing video by overlaying contextual information, such as external links. For example, indie artists can "Overlay" hyperlinks on top of any of their existing music videos posted anywhere online, like on YouTube. These new Overlaid videos can then be viewed within an artists' Overlay.TV channel, and/or embedded within an artists' social spaces. These Overlays could be anything from links to merch, digital downloads, tour dates, interviews, etc. - the possibilities are endless! With Overlay.TV, your videos become more interactive and informative.

Sounds cool, and I can see how these types of video "overlays" could increase sales, especially from the impulse buyer. But, it seems that YouTube could roll out overlays as a product feature fairly easily.  Apparently, their investors think otherwise and see a big opportunity, as Overlay.TV closed $4.6 million in Series A financing just a few months ago.