Introducing Audiolife: A Conversation with Brandon Hance
Are you looking for a single location to create, sell and manage custom swag, physical CDs, digital music, and even ringtones across multiple websites, blogs and social networks? If yes, than Audiolife may be what you need. They're still in beta, but this music tech startup has potential with a minimalistic, fast and easy-to-use UI.
For additional information about AudioLife, check out their video, or you can read my interview with Co-Founder Brandon Hance below:
Was curious, why did you start Audiolife?
Brandon: We started Audiolife because we wanted to help create a "middle class" in the industry. We wanted to empower musicians to build a sustainable career doing what they love doing most- music. Putting together a comprehensive e-commerce solution takes lots of time, money and expertise- most of which artists have very little of. We wanted to create a solution that was easy, free, and powerful that would let them sell all of their digital and physical products from one central location.
Good stuff, how does AL make money, and what % do do you guys take from DD sales, physical sales, merch, etc.?
Brandon: We like to think of it as having a partnership with artists- we make money when they make money. For each product (downloads, Cds, etc.) there is a minimum price that has our cost included, and we give artists the ability to set their own retail prices on top of it. For example, we'll manufacture and ship the CD directly to a fan for $5, so if the artists sells a CD for $15, they'd make $10 profit/CD. The beauty here is that artists have no up front costs for the CD's, no membership costs, and no hassle of making, shipping, etc. They simply upload their designs, set their prices and begin selling immediately. They have the flexibility to change their music, artwork and prices as often as they'd like...for example, artists can have a live CD for every show.
Very cool! One thing I like about AL are the step-by-step wizards you created for an artist to add merch, DD, ringtones, etc. What features do you see adding in the future?
Brandon: We are in the process of adding a comprehensive record label solution, warehousing and fulfillment services, and a re-sizable and re-skinnable storefront. There are a handful of other really exciting things in the pipeline, but I don't want to let the cat out of the bag yet.
Gotcha; no worries, so how long have you guys been building AL and can you provide some details about the team and your background?
Brandon: We founded Inhance Media in June of 2005 and Audiolife about one year ago. There are 3 founders: Brandon Hance, Aaron Wiener and Nishit Rathod. Aaron is the musician that we essentially built the business around. Nishit is a PhD computer scientist/musician and I was a music business major at USC and worked in the industry as a music manager prior to starting Audiolife.
Nice! Are you guys working full time on AL? If so, how are you all funded? Self, Angel, Venture, etc.?
Brandon: We're working double time :-) and we’re Angel Funded.
LOL! I definitely understand, can you provide any details about the angel round?
Brandon: We did a seed round, Series A, and Series A-1
Congrats! One last question, do you have any other info you would like to provide/share that we didn’t discuss?
Brandon: just that companies like Audiolife and Band Metrics give artists the power of a record label- they can literally run their entire business through us, but they still have to have the skill, discipline and drive to DO IT! I've found that artists get very excited about services (not just ours) but don’t get around to it. And this is the most exciting time in the history of the music industry for up-and-coming bands if they take advantage of all of the opportunities that are out there.
No doubt - well said Brandon! :-)




