Band Metrics Partners with The Orchard
Are you looking for deep social, radio, and fan analytics that show geographical correlations to your digital and physical CD sales? Than our new partnership with The Orchard (NASDAQ: ORCD), which has a client base that represents 15% of all digital music may be what you're looking for, as that's what we aim to provide in the coming months.
Below is a clip from The Orchard's press release this morning:
The Orchard announced that it is launching a groundbreaking platform, using an API (Application Programming Interface) to provide clients access to third party business solutions from a marketplace within The Orchard’s proprietary client Workstation. For the launch, The Orchard has tapped many of the entertainment industry’s leading marketing, sales, and analytics application companies, including ArtistData, Band Metrics, TheBizmo, BMAT, FanBridge, Mediaguide, Mobile Roadie, New Reach Technologies, Peekok, Topspin, Trendrr, and uPlaya.
These launch partners will offer turn-key products geared to serve the needs of Orchard’s global client base, which represents 15% of all music available digitally. Within the Workstation’s marketplace, clients will be able to easily choose from this broad array of tools, each the best in its class. Over time, as the market continues to proliferate with innovative applications and services, Orchard will include additional qualified partners and continue to build out and manage the largest and most robust platform of third-party developers in the industry.
At launch, the applications, all selected with client needs in mind, will include various forms of sales and analytic tools, marketing vehicles, email and mobile services, widget creation, iPhone App creation, and data tracking. Orchard clients will receive a discounted rate for the services they choose, enabling these clients yet one more way of reducing their operating costs through their Orchard affiliation, without sacrificing sophistication or reach. Payment for use of the third party apps is secured through The Orchard and is reflected in client billing.
When clients opt in to a third party tool, the application will draw information (e.g. metadata, audio and video files, art work) from The Orchard’s secure interface to power customized marketing tools. To close the loop, clients can choose a data solution, which uses The Orchard’s metadata, to track their online exposure.
