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March 09, 2010



JELLI, a User Controlled Voting Service for Broadcast Radio Goes Nationwide

Earlier today, Jelli, a user controlled voting service for broadcast radio stations announced its expansion into the following 10 markets across the US:
  • WBOS Boston, MA
  • WPST Philadelphia, PA
  • KXTE Las Vegas, NV
  • WJBX Fort Myers, FL
  • WJLK Jersey Shore, NJ
  • WKRL Syracuse, NY
  • WKLL Utica, NY
  • KISN Bozeman, MT
  • KBAZ Missoula, MT
  • KTRS Casper, WY
I've been a fan of Jelli for quite sometime, and even interviewed Jelli about 6 months ago, as the idea of allowing listeners and music enthusiasts to control broadcast radio is the right direction for terrestrial radio. It could reduce a station's operating expenses by eliminating or reducing the need for traditional on-air personalities, so their expansion is not a surprise, nor is their recent press coverage in USAToday - it's just a matter of time before more radio stations adopt this kind of technology.

If you're not familiar with Jelli, the service allows users to control what's played on a local broadcast radio station via their web browser through simple acceptance voting. For example, "when a song is actually playing on the air, listeners can also vote whether it Rocks or Sucks. If enough players think it Sucks, the song is taken off the air instantly, even if it’s mid-song" (via Jelli's press release). According to Dave MacDonald, senior vice president and market manager at CBS Radio, “we were excited about the success of Jelli’s initial launch in San Francisco, and are now putting X107.5 Las Vegas in the hands of the listeners, allowing them to control the broadcast in real time.”

Below is a recent interview with InformationWeek:

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