RootMusic is providing a free step-by-step live video demonstration on how to build a Facebook BandPage tonight at 6pm PDT / 9pm EDT via their Ustream channel, or you can watch it below. If you're unable to attend, you'll be able to watch the archived version at your convenience.
Yesterday I gave this presentation at the C/O POP Music Festival and Conference in Cologne, Germany. Essentially, I explored the relationship between music and society, and how artists can better understand their own fan community through segmentation, which can lead to fan growth and increased revenue for them. Since I had several people ask for a copy so they could see the Facebook example and the resources again, here it is. Btw, Band Metrics will begin providing fan segmentation next week.
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